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100% Vegan

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About us


I have been the owner of VegaVriend since 2015, but I gained experience with vegan pet food for years before that. In 2006 we got our first cat from the shelter: Snoopy. She was 3,5 years old at the time. She has eaten Amicat and Benevo cat kibble from the beginning. At the time of writing she is almost 17 years old and she still eats vegan kibble. More than half a year after Snoopy, we took cat Hannah from the shelter. She was half a year old then. She too has eaten vegan kibble from the start.

Today we also have two dogs: Rani & Teddy

My background is environmental science and philosophy. In 2001 I graduated in Environmental Sciences at the Van Hall Institute and in 2007 I completed my studies in philosophy at the University of Groningen. During this study I specialized in (animal) ethics. Recently I completed the study behavioral therapy in dogs at Dogvision. I can now call myself and I am also a canine instructor at a dog school.

The reason why I started VegaVriend is because I wanted to make vegan dog and cat food more available. Before I started with VegaVriend, I occasionally gave presentations about why you should give vegan food to pets. However, in practice it turned out that it was not always easy to obtain the products. So I try to change that with VegaVriend by offering the widest possible range, so that there is a vegan option for every dog ​​or cat.

I want to stay informed about all facets of vegan feeding for dogs and cats and that is why I try to keep up to date as much as possible with what is being written, especially in the (popular) scientific world.


Since January 1, 2019 I can proudly call myself part of this team! I obtained my HBO diploma Animal Health & Management in 2016 and after that I was looking for a job that suited me. After working in the office for a year at the National Animal Protection Inspectorate, I found out that I was looking for something different: Work where I can contribute to the growth and publicity of veganism. I have been living vegan since 2014, because I am convinced that this way I can save the most animal lives. I really wanted to work for a vegan company. As my graduation subject I chose vegan dog food. So I've been interested in vegan pet food for some time now.

It seems that I am completely at home at VegaVriend! Here I can help normalize vegan pet food, which I find super interesting and important.

I currently live with Deli, the beautiful white girl you see in the picture with me! She has been living with me since November 2020 and has been eating vegan ever since. You read here more about Deli.