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Wide choice of assortment

100% Vegan

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About us


I have been the owner of VegaVriend since 2015, but I gained experience with vegan pet food for years before that. In 2006 we got our first cat from the shelter: Snoopy. She was 3,5 years old at the time. She has eaten Amicat and Benevo cat kibble from the beginning. At the time of writing she is almost 17 years old and she still eats vegan kibble. More than half a year after Snoopy, we took cat Hannah from the shelter. She was half a year old then. She too has eaten vegan kibble from the start.

Today we also have two dogs: Rani & Teddy

My background is environmental science and philosophy. In 2001 I graduated in Environmental Sciences at the Van Hall Institute and in 2007 I completed my studies in philosophy at the University of Groningen. During this study I specialized in (animal) ethics. Recently I completed the study behavioral therapy in dogs at Dogvision. I can now call myself and I am also a canine instructor at a dog school.

The reason why I started VegaVriend is because I wanted to make vegan dog and cat food more available. Before I started with VegaVriend, I occasionally gave presentations about why you should give vegan food to pets. However, in practice it turned out that it was not always easy to obtain the products. So I try to change that with VegaVriend by offering the widest possible range, so that there is a vegan option for every dog ​​or cat.

I want to stay informed about all facets of vegan feeding for dogs and cats and that is why I try to keep up to date as much as possible with what is being written, especially in the (popular) scientific world.


Since January 1, 2019 I have joined the Vega Friend team. It's great to see how the demand for vegan pet food has grown tremendously over the years. I started as a packer, but soon I took on more responsibilities. We've even moved twice and outsourced the packing to a fulfillment company because it got too much for us – which of course is fantastic! The more pets eat vegan, the fewer animals have to die.

Nowadays I am responsible for keeping our webshop up-to-date and communicating with our customers via social media, e-mail and newsletters. It's great to work at an all-vegan company, especially since Rick is as passionate as I am about making the world a better place for animals. I am proud that every product we sell is 100% vegan and every decision we make is as animal friendly as possible.

During my work at Vega Vriend it has become increasingly clear to me how important it is for animals, people and the environment to feed our pets vegan. I've learned that feeding dogs kibble and canned animal food can be very unhealthy for them.

I've been vegetarian since I was 100 and switched to a completely vegan lifestyle over eight years ago. I made these choices out of ethical considerations for animal welfare. Working for a XNUMX% vegan company therefore feels like the right choice, because I know that no animals have suffered for the products we sell.

At the moment I live with Deli, a very sweet dog who can enjoy her old age with me. She came to live with me in November 2020 and has been eating vegan ever since. It feels good to express my love for animals in my work as well as in my daily life. If you want to read more about Deli, click here.