Each month, a brand gets the chance to shine in the spotlight. This month, it’s Pawr! In this blog, we’ll tell you more about this brand and introduce you to its products.

History↗️
PAWR was born from a shared passion between father and daughter, Fia and Erik. Fia, a passionate nutritionist, was inspired by her father, an experienced veterinarian with 18 years of expertise in plant-based nutrition. Together, they came to a strong belief: vegan dog food is the ultimate win-win for canine health, our planet, and all the animals living on it. What started as Fia’s graduation project evolved into a mission-driven company.

At PAWR, they believe that every bite is a step. Their mission is to inspire dog owners to make conscious, plant-based choices that contribute to a healthier dog and a more sustainable world. Their vision? Plant-based nutrition is the key to a healthier dog and planet!

🌎 Sustainability
PAWR believes in the power of plants and prioritizes the health of our four-legged friends. They are convinced that food should not only fill but truly nourish. That’s why they create meals packed with colorful superfoods. Sustainability is a core value: they produce in the Netherlands using local ingredients and eco-friendly, recyclable packaging.

PAWR offers complete dry food in two varieties:
–Healthy Habits are colorful, crunchy kibble that you serve in the traditional way.
–PAWR Diner meals are a mix of colorful kibble and superfood flakes. These dinners are perfect for picky eaters or as a variation. Simply mix the food with hot water to create a moist texture, releasing more aroma and making it easier to eat!

Why choose PAWR?

-Food where you can see what you’re giving
-A Dutch product
-Developed by a veterinarian & nutritionist with 18 years of experience
-Gluten-free and hypoallergenic
-Available in different flavors

Which one will you try first? 🐶

Throughout the entire month of February, you can shop PAWR products with 15% off!

And we think that’s the perfect time to try this brand! You won’t regret it—we promise. Ask your dog which variety sounds best and go for it! Or just try them all… 😉